1. The capacity to have an effect on the character, development, or behaviour of someone or something, or the effect itself.
The power of influence, and its relativity to your brand, resides in a meaningful exchange between an influencer and thousands of their loyal fans. As a brand, aligning with an influencer means that not only do they bring their audience, but they also bring their audience’s network as well. Because of the loyalty of their audience, an influencer has the ability to drive traffic to your site, increase your social media exposure, and flat-out sell your product through their recommendations or through their storytelling abilities about their individual experience of your brand.
Simply put; its symbiosis in its most eloquent form.
Traditional outbound marketing is fast becoming an outdated source of brand communication with consumers and potential customers interested in engaging with a brand. No longer satisfied with being treated as an outsider, someone to be advertised AT, influencer marketing is fast becoming one of the most effective ways to attract customers and clients. Influencers generate content about your brand, they make recommendations to your brand to their loyal following, and they insert themselves into conversations surrounding the niche of your brand. This can make a huge difference to your bottom line. Both financially and relationally. Loyalty. You can’t put a price on that. Paired with the right influencer, a company can develop incredibly covetable and profitable commercial experiences for all parties involved.
We’re all about finding the most strategic match to answer your needs.
Finding a snug contextual fit is worth more than its weight in gold.
We’re here to tailor that fit.